About Us
We take our name from Israel’s national bird, the hoopoe, known for its adventurous nature and love of exploration.
That spirit guides how we approach every trip: with openness, attention, and a genuine interest in the people and places that make each journey meaningful.
Our work begins with listening: understanding who you are, what brings you here, and how you envision your time in Israel.
Whether the purpose of your visit is leisure or business, our role is the same: to create space for meaningful experiences, grounded in real places and real encounters.
Behind the scenes, we take care of the details- not as a checklist, but as a way of ensuring that each element supports the overall experience. We understand the different needs each type of journey brings, and we plan accordingly.
We work closely with local partners, independent businesses, guides, and hosts to shape authentic, personal experiences- whether that’s a hands-on activity, a meaningful site visit, or a conversation that stays with you long after the trip ends.
Travel, at its best, feels human.
That’s the standard we hold ourselves to.
MEET THE HOOPOE TRAVEL CREW
The Wings Behind the Journey
They say that when a Hoopoe finds its partner, they fly together.
Our philosophy is the same.
Over the years, our travels have introduced us to incredible people and master storytellers. We believe a great journey isn't just about the destination, but the voice that guides you there.
Much like the Hoopoe seeking its partners to fly in harmony, we've gathered a flock of guides who share our spirit.
We are proud to introduce our "flock":
the best people we've met, now ready to lead your way.
Amir Tal
Founder & CEO
Amir brings passion to the field and extensive experience to the office, ensuring every journey is crafted with expertise and care. Amir's bio
Asya Ioffe
COO
Asya loves crafting unique adventures that make travelers fall in love with Israel, one story at a time. Asya's bio
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Jason Blumenthal
Tour Guide
A history nerd and master storyteller, Jason is dedicated to being your favorite and most insightful companion. Jason's bio
Nitsan Koren
Tour Guide
Nitsan knows Israel like the back of his hand and loves sharing its hidden wonders with travelers from around the world. Nitsan's bio
Sagi Hazan
Tour Guide
Born to explore, Sagi lives to reveal the hidden corners of Israel that most travelers never get to see. Sagi's bio
Ofer Bordetzky
Tour Guide
Ofer can find the best hummus, the coolest views, and your new favorite memory- all in a single day. Ofer's bio
Shai Goren
Tour Guide
Shai makes Jerusalem's ancient stories as fascinating and relevant as the city itself today. Shai's bio
Reut Ben Shlomo
Tour Guide
An archaeologist and nature lover, Reut is an enthusiastic explorer of Israel's rich past and vibrant present. Reut's bio